In episode 27 of “Diary of a CHRO,” João Ricardo interviews Ricardo Costa, the Chairman of the Portuguese group Bernardo da Costa and author of the 2024 book A felicidade é lucrativa (which translates to “happiness is profitable”). He has accumulated an audience of over 225,000 followers on LinkedIn.
In this interview, Ricardo Costa breaks down a powerful leadership principle: when you genuinely care for your people, they will take care of your business.
“Sometimes people think, when we speak about happiness […], that we forget the profits or we forget the productivity […] No. So, we need to balance it. We can only give something to employees if we have profits. […] But I really believe that if we take care of the people, people will take care of the company, and the company will get better results.”

Watch the full episode:
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